Voir Haircare
Product description

Contract: I recently updated web content for a Canadian brand specialising in sustainable, green haircare products.

Tone of voice: Urban dweller, green, sustainable.

“Charlotte’s beauty expertise really contributed to strengthening our brand and products’ key benefits and selling points. Charlotte has a great understanding of beauty products and rituals and did an amazing job enriching the story around our products.”

Product description

Screenshot of copywriting by Charlotte Wilkes Beauty Writer

Voir Haircare
Product description

Contract: I recently updated web content for a Canadian brand specialising in sustainable, green haircare products.

Tone of voice: Urban dweller, green, sustainable.

“Charlotte’s beauty expertise really contributed to strengthening our brand and products’ key benefits and selling points. Charlotte has a great understanding of beauty products and rituals and did an amazing job enriching the story around our products.”

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Working with Charlotte has been great. She's responsive, prompt on return, flexible, and offers helpful suggestions. She has also captured our voice and wrote pieces that reflect our mission.

Jennifer Gallegos
Aesthetics and Retail Director