Why I became a beauty content writer
My obsession with skincare and medical aesthetics started at Liverpool University. A beauty therapist living opposite in my halls of residence introduced me to the anti-ageing power of UVA sunblock – I have worn it every day since. In fact, I believe that sun damage should be renamed ‘daylight damage.’
As soon as I graduated, I trained as a beauty therapist to understand the skin better, and before long was working as a freelance beauty writer. I’ve trialled and reported on Botox, Profhilo, Sculptra and Radiesse, and this personal experience adds an essential dimension to my content.
Why I love being a beauty content writer
Working as a beauty content writer is a dream come true.
I love specialising in facial aesthetics and cosmetic surgery
I love specialising in facial aesthetics because I am writing from experience! Surgery is a big decision; clients must feel at ease and trust the information they read. They don’t just want facts – they want heart and soul.
The future of skincare
The future of skincare is bio-identical, anti-inflammatory ingredients that strengthen the skin barrier, not harsh acids. When I started my career as a freelance beauty writer, I focused on anti-ageing, but over time, my focus has shifted to skin health and preventing ‘inflammaging’.
I’ve noticed that women are starting to realise the link between a Western diet and gut and skin inflammation – you can’t just slap on moisturiser and hope for the best. Inspired by Dr Perricone, I have been following an anti-inflammatory diet since the ‘90s and make sure my skincare is skin-identical to respect the microbiome. Thirty years later, people are finally starting to listen!