CHARLOTTE WILKES
Beauty writer to the aesthetics and skincare industry
Why Choose Me As Your Beauty Writer?
25 Years In The Beauty Industry
With over a decade of hands-on experience in the beauty industry—including qualifications as a skin therapist and corneotherapist—I bring both editorial expertise and scientific credibility to every project. As a result, you get content that’s authentic, informed, and aligned with the latest industry standards.
Luxury Beauty Expertise
Deep understanding of premium beauty, skincare, wellness, and aesthetics with writing that feels elevated and informed.
Words That Sell
Persuasive copy that turns readers into customers through clear messaging and emotional connection.
Editorial-Quality Content
Polished, magazine-worthy articles, blogs, and brand storytelling that build trust and authority.
Beauty Trends with Substance
Combined trend awareness with meaningful insights, helping brands stay relevant without sounding generic.
A Distinct Brand Voice
Sophisticated, memorable messaging tailored to your brand so you stand out in a crowded market.
You’ve perfected your product – It’s time to perfect your words.
Charlotte is amazing and has a natural ability to capture brand voice and authentically express a concept.
She is superb in her professionalism and an expert in the field!!!
My Services
The right words can capture attention, tell your story, and drive action.
Editorial And Ghost Writing
Establish your brand as an industry authority with high-quality, editorial-grade content. Whether you need thought leadership articles, trend reports, or ghostwritten pieces for your founder, I craft compelling narratives that resonate with your audience.
Brand messaging
Your brand story is the heartbeat of your business. I help you define and articulate your core values, mission, and personality through cohesive messaging that builds instant trust, differentiates you in a crowded market, and keeps your customers coming back.
Interviews with industry leaders
Deepen your connection with your audience by featuring authentic, expert-led conversations. I conduct professional, insightful interviews with aesthetic practitioners and skincare scientists, turning technical expertise into engaging, accessible content.
Website Copy
Your website is often your first impression—make it count. I write conversion-focused website copy that blends beauty expertise with strategic sales psychology. From landing pages to product descriptions, I ensure every word informs, inspires, and prompts your visitors to take action.
In Depth Product Reviews
Bridge the gap between science and consumer desire. I create detailed, honest, and highly researched product reviews that showcase your product’s benefits. By translating complex ingredient lists and clinical results into clear, persuasive copy, I help customers feel confident in their purchase.
Press Releases
Professionally crafted press releases. I know what journalists and editors look for in the beauty and aesthetics industry. I will ensure your news is presented with the right balance of punchy storytelling and factual substance to maximize your chances of getting published.