Charlotte Wilkes
Beauty Copywriter to the aesthetics and skincare industry
From the laboratory to the vanity, I am the beauty copywriter who bridges the gap between clinical efficacy and luxury allure.
Copy that goes beyond skin deep
Generic copy is the “high street tester” of the digital world. It’s been used by everyone, it’s a bit messy, and the finish is gone by lunch. You need a beauty copywriter who understands the delicate balance between high-end aspiration and scientific authority. I write the words that turn casual scrollers into cult followers.
Over 200+
Narratives Perfected
Having partnered with over 200 global clients, I provide the specialized beauty copywriting expertise needed to turn product formulations into prestige experiences. My work doesn’t just fill pages—it builds icons and drives devotion.
“Great work submitted to The Consultation every time, and always on time.
The research that went into every article was obvious and her attention to detail was always appreciated.
Always a pleasant attitude, and there’s clearly a strong work ethic owned.
A professional through and through. Highly recommended!”
Prestige Skincare & Beauty Copy
Luxury is built on aspiration. I craft immersive storytelling for your digital flagship, from “About” stories that build legacy to product descriptions that evoke scent, texture, and transformative results.
Clinical Authority & Aesthetics
For medical spas and science-led brands, trust is the ultimate luxury. I provide the high-authority copy needed for treatment menus, patient journeys, and ingredient-focused education. I make the complex accessible and the clinical desirable.
Strategic Content & Digital Growth
Consistency is the hallmark of a premium brand. I ensure your voice remains elevated across every touchpoint—from SEO-optimized blogs that rank for your beauty product to high-conversion email sequences that drive loyalty.
Specialist Insight.
Unrivaled Range.
Active Ingredients
Expertly communicating the power of Retinoids, Vitamin C, AHAs/BHAs, and Bio-ferments.
Medical Aesthetics
Sophisticated copy for Botox, Fillers, Skin Boosters, and Regenerative Medicine (PRP/Exosomes).
High-Tech Devices
Translating the benefits of Radiofrequency, Ultrasound, and Laser technology.
The Patient Journey
Crafting the narrative from initial consultation to post-procedure care.
Evidence-Based Elegance
I don’t just write about beauty; I understand the science behind it. From the nuances of regenerative aesthetics to the chemistry of the lipid barrier, I provide the authoritative voice your clinic or brand needs to lead the industry conversation.