About Me

Charlotte Wilkes

Beauty copywriter, content writer and Journalist

“Great work submitted to The Consultation every time, and always on time.
The research that went into every article was obvious and her attention to detail was always appreciated.
Always a pleasant attitude, and there’s clearly a strong work ethic owned.
A professional through and through. Highly recommended!”

Writing Qualifications

  • BA (Hons) English Language & Literature: Liverpool University
  • Diploma with Distinction for Freelance and Feature Writing: London College of Journalism
  • Diploma in Copywriting with Distinction: The Blackford Centre for Copywriting.

Beauty Qualifications

  • NVQ Levels 2 & 3: Beauty Therapy
  • Neostrata Product & Peel Training
  • Certificate in Lymphatic Drainage Facial Massage

Biography

Welcome! I’m Charlotte Wilkes, a beauty copywriter, content writer, and journalist with over 10 years of experience in the beauty industry. My passion for writing and beauty allows me to craft content that not only speaks to the heart of the industry but also speaks directly to your audience’s needs. 


I don’t just write about beauty—I live and breathe it. My background as a skin therapist and corneotherapist gives me the scientific insight and hands-on experience that many beauty writers lack. This unique combination enables me to provide content that is both creative and credible, making it easier for beauty brands to connect with consumers and stand out in a competitive market. I understand that every beauty brand is different, and that’s why I take a tailored approach to each project.

Whether you need engaging website copy, SEO-driven blog posts, or journalistic articles, I’m here to deliver high-quality content that elevates your brand and drives meaningful results. 
I look forward to working with you.

What sets me apart?

Industry expertise:

As a trained professional in skin therapy and corneotherapy, I bring real-world beauty knowledge to every project, ensuring that my content is both authentic and scientifically sound. ined professional in skin therapy and corneotherapy, I bring real-world beauty knowledge to every project, ensuring that my content is both authentic and scientifically sound. 

Versatility in writing styles:

From punchy product copywriting to in-depth beauty journalism, I can adapt my style to meet your brand’s unique needs. Whether you’re looking for persuasive messaging or informative articles, I’ve got you covered.

SEO focus:

All my writing is SEO-optimized to help improve your website’s visibility and rankings. By strategically incorporating keywords such as beauty copywriter, beauty content writer, and beauty journalist, I ensure your content is easily discoverable. 

Commitment to quality:

I pride myself on delivering exceptional content that aligns with your brand’s voice and goals. I take the time to research and understand your target audience so that each piece I write has a lasting impact.